Joy McCoy Flores

With a deep-rooted passion for helping individuals achieve their dream of homeownership, Joy is the Broker Owner of FLO Mortgage. Since entering the mortgage industry in 2015, Joy has cultivated a comprehensive understanding of the financial landscape, bolstered by a background in property casualty and title insurance. This diverse experience equips Joy with the insights necessary to navigate all facets of mortgage transactions effectively.

Prior to founding FLO Mortgage with her husband Robert in early 2023, Joy successfully owned and operated a mortgage processing company. This venture not only honed her industry skills but also solidified her commitment to providing exceptional service. As a leader, Joy is dedicated to inspiring her team through integrity, knowledge, and professionalism, ensuring that every client receives the highest level of support.

Originally from the Midwest, Joy has made Florida her home for over 20 years. Beyond her professional pursuits, she is a proud Autism mom and a dedicated fan of the Kansas City Chiefs. In her leisure time, Joy enjoys boating with family and friends, embracing the Florida lifestyle.

At FLO Mortgage, Joy is not just building a business; she is empowering individuals to realize their aspirations of owning a home and beyond.